mothering together is a postpartum support platform designed around what new moms actually need — and when they need it. the core problem: most postpartum resources are scattered, clinical, and hard to navigate at the moment you're most overwhelmed.
i designed the information architecture so the right resource is findable at 3 AM, not buried three taps deep. the project had two phases: a core mobile app, then an ai companion layer.
new mothers are flooded with information but can't find what they need when they need it. existing resources are fragmented across apps, websites, and provider portals. the language is often clinical and impersonal. and the moment of need — 3 AM, alone, anxious — is the moment the system fails them most.
the first phase focused on building a mobile experience grounded in user research. i conducted 12 research sessions with new and expecting mothers to understand their information-seeking patterns, pain points, and trust signals.
from that research, i designed the content taxonomy, navigation structure, and core screens. the information architecture was organized around real needs (sleep, feeding, mental health, recovery) rather than clinical categories. every decision was tested against the question: can someone find this at their worst moment?
the second phase introduced elle, an empathetic ai assistant providing personalized, evidence-based postpartum guidance. elle was designed to feel like a knowledgeable friend, not a chatbot — conversational, warm, grounded in clinical evidence.
i designed the conversation ux, the prompt architecture, and the guardrails that ensure elle stays within evidence-based guidance. the ai layer was built during buildspace s5.
the same skills i used to organize clinical research at munson — taxonomy, wayfinding, trust — shaped every decision in this product. the difference was the context: instead of a clinician searching a database at a desk, it was a mother searching on her phone in the dark.
that shift made me think harder about what "findable" actually means when the user is exhausted, anxious, and has one hand free.