hi, i'm kristina. i'm a product designer + systems librarian.

through design, i help people find what they need. i organize information, design products, and build systems that work for the people using them.

2024 — present · fwd design co
founder — product & operations design
product design, operations consulting, and ux research for clients — from healthcare startups to local businesses.
2017 — 2023 · hagerty
sr. workday hr systems analyst
owned the workday hr platform for 1,500+ people. configured everything from payroll to talent reviews — always focused on making the system easier for the people using it.
workday hr systems analyst
2019 — 2022
sr. hr generalist
2018 — 2019
sr. payroll & tax specialist
2017 — 2018
2014 — 2017 · munson medical center
sr. information research specialist
completed 240 clinical research searches for physicians and nurses. designed a repository for the hospital's scholarly work. co-taught the evidence-based practice internship program.
01
institutional repository
information science · munson medical center

i proposed and designed a system to organize the hospital's scholarly work — from evaluating software to building the database schema, submission workflows, and copyright policies.

database design taxonomy knowledge mgmt
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02
mothering together
healthcare ux · ai design

a postpartum support app designed around what new moms actually need — and when they need it. i built the structure so the right resource is findable at 3 AM. phase 2 added elle, an ai companion for evidence-based guidance.

ux research mobile info architecture conversation ux
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03
vein care associates
healthcare ux · info architecture

a website for a vein surgery practice — designed so patients can understand their options, not just doctors. card sorting and interviews shaped the structure from the start. 4.9/5 satisfaction at launch.

card sorting user interviews healthcare ux
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04
user test systems in workday
operations · workday · hagerty

every time the workday sandbox refreshed, the team spent hours manually rebuilding demo employees for training. i designed an automated workflow that made the whole process consistent and hands-off.

workday process automation systems design
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traverse city central xc & track
coaching · since 2017

i've been coaching high school cross country and track since 2017. it's one of the most meaningful things i do — and it's taught me a lot about patience, feedback, and meeting people where they are. former ncaa d1 runner at uab.

lasting work
newsletter · substack

a newsletter about how work is designed — and who it's designed for. i write about the quiet structures that shape our working lives: how decisions get made, whose work gets seen, and what we can do about the parts that aren't working.

throughline labs
side project · throughlinelab.com

the building-things arm of fwd design co. i use this space to prototype ideas, experiment with tools, and ship small apps — mostly to scratch my own itch, sometimes to solve a real problem.

i began my career in a medical library, helping clinicians find the research they needed, building a repository to keep it organized, and teaching nurses how to evaluate evidence. that work taught me that structure matters, language matters, and good design starts with understanding how people look for information.

at hagerty, i spent six years working in workday across hr, payroll, talent, and compensation, supporting more than 1,500 employees. i was often the person called when something wasn't working the way people expected.

now i run fwd design co, where i focus mainly on product design. my work centers on understanding what people need, where they get confused, and how to make their experience feel calmer and more intuitive.

mlis, information management wayne state university
mba university of alabama at birmingham
bs, finance university of alabama at birmingham
ux design certificate designlab
workday pro ×3 reporting · integrations · talent
10+
years of experience
1,500+
users served in workday
240
clinical literature searches