I design products and experiences where people are overwhelmed, uncertain, or trying to find the right information at the wrong moment — especially in health. My work starts with how people look for help, not how institutions expect them to.
Mothering Together
Postpartum care is information-dense and delivered at the worst possible moment — when someone is exhausted, overwhelmed, and can't remember what the nurse said. I designed Mothering Together around how new mothers actually look for help: by emotion and urgency, not clinical category. Phase 2 introduced Elle, an AI companion for evidence-based guidance.
View case study →Vein Care Associates
A board-certified vein surgeon entering northern Michigan needed more than a brochure site — he needed patients to trust him before they called. I designed the full experience from research through launch: card sorting and interviews for the information architecture, a multi-step scheduling flow, brand identity, and usability-tested responsive UI. 4.9/5 satisfaction at launch.
View case study →Before product design, I built the infrastructure that keeps clinical knowledge findable — and spent six years inside enterprise HR systems at scale. I know what breaks when taxonomy, metadata, or process design doesn't match how people actually work.
Six years at Hagerty owning Workday HCM for 1,500+ employees — and earlier, designing Munson Medical Center's institutional repository from scratch. I'm often the person called when something isn't working the way people expect. That's always an information design problem.
Institutional Repository
The hospital's scholarly work existed in disparate systems with no coherent structure. I proposed, designed, and built the institutional repository from scratch — evaluating 13 platforms, designing the metadata schema and browse architecture, defining submission workflows and copyright policies, and planning a four-phase rollout so clinical knowledge could be found and used.
View case study →Enterprise Systems
Every time Workday's sandbox environment refreshed, the HR systems team had to manually rebuild demo employees for training — hours of inconsistent data entry before every session. I designed an automated workflow that replaced the manual setup, cutting hours to minutes with 100% data consistency across HR, compensation, benefits, and recruiting teams.
View case study →Coaching high school cross country and track has clarified a lot of my thinking about design: what it actually means to meet people where they are, to give feedback that changes behavior, and to build for a range of abilities rather than the median case. Former NCAA D1 runner at UAB.
A newsletter about how work is designed — and who it's designed for. The quiet structures that shape working lives, how decisions get made, and whose labor gets seen.
The prototyping arm of fwd design co. Where I build small apps, experiment with tools, and try things that don't have a client attached yet.
I started in a medical library, helping clinicians find research, building the infrastructure to keep it organized, and teaching nurses how to evaluate evidence. That work made it clear to me that structure matters, language matters, and good design starts with understanding how people look for information — not how institutions expect them to.
Six years at Hagerty in Workday showed me the enterprise side: payroll, talent, compensation, and time tracking for 1,500+ people. I was often the person called when something wasn't working the way people expected. It turns out that's always an information design problem.
Now I run fwd design co, where most of my work sits at the intersection of health information and UX. I'm also building Mothering Together, a postpartum support app I designed and launched — which has made me more serious about the research side of this work.
This fall, I begin a D.Sc. in Information and Interaction Design at the University of Baltimore. My research focuses on health information design and systems literacy for women — how patients, caregivers, and clinicians navigate complex health environments, and where design can close the gap between how systems work and how people understand them. I'm particularly interested in the moments where unclear information erodes confidence and agency, and in building frameworks that support empowerment across health and wellness contexts.