Kristina Olsen
kristi.cole@icloud.com · Traverse City, MI · Remote-friendly · LinkedIn · Portfolio
Summary
Health UX designer and information architect with roots in medical librarianship and six years of enterprise systems ownership. I design health information for the moment people need it most — bridging how people search for help and how institutions organize knowledge. Founder of fwd design co and builder of Mothering Together, a postpartum support app with 110 active users in its first 30 days.
Experience
Founder — Product & UX Design
Independent design practice focused on health information systems and product UX. Lead designer and founder of Mothering Together (postpartum support app, AI companion). Client healthcare UX including Vein Care Associates (4.9/5 launch satisfaction).
Senior HRIS Analyst
Owned Workday HCM for 1,500+ employees (HR, payroll, compensation, talent, time tracking). Designed automated sandbox test-employee workflow reducing setup from hours to minutes. Workday Pro certified in Reporting, Integrations, and Talent.
Senior Information Research Specialist
Completed 240 clinical literature searches. Designed institutional repository: evaluated 13 platforms, built metadata schema and 30+ specialty taxonomy, defined submission workflows. Co-taught evidence-based practice internship.
Selected projects
Mothering Together
Emotion-first IA for postpartum support. Card sorting, personas, AI companion (Elle) with trust labeling and crisis routing. MVP launched April 2026; 110 active users in 30 days.
Vein Care Associates
Full healthcare UX engagement: card sorting (100% agreement), scheduling flow, brand identity, Maze usability testing. 4.9/5 satisfaction at launch.
Institutional Repository
Hospital knowledge management system from proposal through four-phase rollout plan. Database architecture, copyright policy, browse taxonomy.
Education
D.Sc., Information & Interaction Design
University of Baltimore · Fall 2026
MLIS, Information Management
Wayne State University
MBA
University of Alabama at Birmingham
BS, Finance
University of Alabama at Birmingham
Certifications
Healthcare UX Certification
Maven · HXRLabs
UX Design Certificate
Designlab
Workday Pro ×3
Reporting · Integrations · Talent
Skills
UX research · Information architecture · Card sorting · Usability testing · Healthcare UX · Conversation UX · AI design · Taxonomy & metadata · Knowledge management · Workday HCM · Process automation · Figma · HTML/CSS