Kristina Olsen

Health UX Designer & Information Architect

kristi.cole@icloud.com · Traverse City, MI · Remote-friendly · LinkedIn · Portfolio

Summary

Health UX designer and information architect with roots in medical librarianship and six years of enterprise systems ownership. I design health information for the moment people need it most — bridging how people search for help and how institutions organize knowledge. Founder of fwd design co and builder of Mothering Together, a postpartum support app with 110 active users in its first 30 days.

Experience

Founder — Product & UX Design
fwd design co · 2024 — present
Independent design practice focused on health information systems and product UX. Lead designer and founder of Mothering Together (postpartum support app, AI companion). Client healthcare UX including Vein Care Associates (4.9/5 launch satisfaction).
Senior HRIS Analyst
Hagerty · 2017 — 2023
Owned Workday HCM for 1,500+ employees (HR, payroll, compensation, talent, time tracking). Designed automated sandbox test-employee workflow reducing setup from hours to minutes. Workday Pro certified in Reporting, Integrations, and Talent.
Senior Information Research Specialist
Munson Medical Center · 2014 — 2017
Completed 240 clinical literature searches. Designed institutional repository: evaluated 13 platforms, built metadata schema and 30+ specialty taxonomy, defined submission workflows. Co-taught evidence-based practice internship.

Selected projects

Mothering Together
Product Founder · 2022 — present
Emotion-first IA for postpartum support. Card sorting, personas, AI companion (Elle) with trust labeling and crisis routing. MVP launched April 2026; 110 active users in 30 days.
Vein Care Associates
Lead UX Designer · 2023 — present
Full healthcare UX engagement: card sorting (100% agreement), scheduling flow, brand identity, Maze usability testing. 4.9/5 satisfaction at launch.
Institutional Repository
Information Architect · 2014 — 2017
Hospital knowledge management system from proposal through four-phase rollout plan. Database architecture, copyright policy, browse taxonomy.

Education

D.Sc., Information & Interaction Design University of Baltimore · Fall 2026
MLIS, Information Management Wayne State University
MBA University of Alabama at Birmingham
BS, Finance University of Alabama at Birmingham

Certifications

Healthcare UX Certification Maven · HXRLabs
UX Design Certificate Designlab
Workday Pro ×3 Reporting · Integrations · Talent

Skills

UX research · Information architecture · Card sorting · Usability testing · Healthcare UX · Conversation UX · AI design · Taxonomy & metadata · Knowledge management · Workday HCM · Process automation · Figma · HTML/CSS