Kristina Olsen

Health UX Designer & Information Architect

kristi.cole@icloud.com · Traverse City, MI · Remote-friendly · LinkedIn · Portfolio

Summary

Health UX designer and information architect with roots in medical librarianship and six years of enterprise systems ownership. I design health information for the moment people need it most — bridging how people search for help and how institutions organize knowledge. Founder of fwd design co and builder of Mothering Together, a postpartum support app with 110 active users in its first 30 days.

Experience

Founder — Product & UX Design
fwd design co · 2024 — present
Independent design practice focused on health information systems and product UX. Lead designer and founder of Mothering Together (postpartum support app, AI companion).
Senior HRIS Analyst
Hagerty · 2017 — 2023
Owned Workday HCM for 1,500+ employees (HR, payroll, compensation, talent, time tracking). Designed automated sandbox test-employee workflow reducing setup from hours to minutes. Workday Pro certified in Reporting, Integrations, and Talent.
Senior Information Research Specialist
Munson Medical Center · 2014 — 2017
Completed 240 clinical literature searches. Designed institutional repository: evaluated 13 platforms, built metadata schema and 30+ specialty taxonomy, defined submission workflows. Co-taught evidence-based practice internship.

Selected projects

Workday HCM systems ownership
Senior HRIS / Systems Analyst · Hagerty · 2017 — 2023
Owned Workday for 1,500+ employees. Designed intake/prioritization across Workday and ServiceNow; automated sandbox test data; improved org modeling, talent tools, and employee referrals.
Institutional Repository
Information Architect · 2014 — 2017
Hospital knowledge management system from proposal through four-phase rollout plan. Database architecture, copyright policy, browse taxonomy.
Onboarding automation
fwd design co · Founder
Stripe–Zapier–Kit–Notion automation for member onboarding and client portals.
Mothering Together
Product Founder · 2022 — present
Emotion-first IA for postpartum support. Card sorting, personas, AI companion (Elle) with trust labeling and crisis routing. MVP launched April 2026; 110 active users in 30 days.

Education

D.Sc., Information & Interaction Design University of Baltimore · Fall 2026
MLIS, Information Management Wayne State University
MBA University of Alabama at Birmingham
BS, Finance University of Alabama at Birmingham

Certifications

Healthcare UX Certification Maven · HXRLabs
UX Design Certificate Designlab
Workday Pro ×3 Reporting · Integrations · Talent

Skills

UX research · Information architecture · Card sorting · Usability testing · Healthcare UX · Conversation UX · AI design · Taxonomy & metadata · Knowledge management · Workday HCM · Process automation · Figma · HTML/CSS